1. Honesty. Always do the honest thing. It makes employees feel like they know where they stand with you at all times.
2. Focus. Know where you're going and have a strong stated mission on which to lead people. If you're not sure, how can your people be sure? You have to have strong focus and stay the course.
3. Passion. Whatever it is, you must have passion for what you're doing. Live, breathe, eat and sleep your mission.
4. Respect. Not playing favorites with people and treating all people -- no matter what station in life, what class or what rank in the organizational chart -- the same.
5. Persuasiveness. People have to believe in you and your credibility. Image is everything, and the belief people have in you, your product, your mission, your facts or your reputation is key to being a great leader. You have to persuade people of this -- it doesn't just happen.
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